Legal

Privacy Policy

Last updated 13 July 2026

Emotional Computing Ltd (“we”, “us”, “our”) respects your privacy. This policy explains how we handle personal data collected through this website, emotionalcomputing.co.uk. Use of the Morgan product itself is covered by a separate product notice.

Who we are

We are the data controller for personal data collected through this website.

What we collect

If you use our early-access or contact form, we collect only the details you choose to provide:

• Your name and email address
• The interest you select (e.g. early-access user, partner, investor, press, developer)
• Any message you write

We do not use tracking cookies, advertising pixels, or profiling. To understand how the site is used, we collect anonymous, aggregate visit statistics — pages viewed, approximate visitor counts, referring sites, and browser/device type — using our own first-party measurement: no cookies, no storing of your IP address, and no profile of you. We honour your browser’s “Do Not Track” setting. Our hosting provider may also keep standard server logs (such as IP address) for security and reliability.

Why we use it

We use your details only to respond to you and, if you request early access, to contact you about Morgan and Emotional Computing. Our lawful bases are your consent (which you can withdraw at any time) and our legitimate interest in responding to enquiries.

Where your data is held

Data you submit through this site is received by us in the United Kingdom. We use reputable service providers (such as our hosting and email providers) to process it on our behalf under appropriate data-protection terms. We never sell your data or use it for advertising or profiling.

How long we keep it

We keep early-access and enquiry details for up to 18 months, or until you ask us to remove them — whichever comes first — and we delete them promptly on request.

Your rights

Under UK GDPR (and EU GDPR where applicable) you have the right to access, correct, delete, or receive a copy of your data, to withdraw consent, and to object to or restrict processing. To exercise any of these, email hello@emotionalcomputing.co.uk. You also have the right to complain to the UK Information Commissioner’s Office (ico.org.uk).

Cookies

This website uses no tracking or advertising cookies. Our visitor statistics are measured without cookies of any kind (see “What we collect” above).

Changes to this policy

We may update this policy from time to time. The current version will always be available on this page.

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Questions about this policy? Email hello@emotionalcomputing.co.uk.